30%-75% of seafood in North America is mislabeled; Sushi restaurants mislabel fish 74% of the time. More often than not, you’re eating Mystery Fish.
Revamp roles of processors and distributors in the seafood supply chain
Connect local fishermen to local fish eaters
Show that Every Fish Has a Tale™
Forming; seeking innovators and co-sponsors for pod initiatives
De-commoditizing fish by developing the market demand for seafood that comes with a tale.