At one time almost all fishers fished as much as they could, as fast as they could, racing to catch as many fish as possible before the season ended or the total catch landed by all fishers reached its legal, predetermined cap.
Large commercial fishing vessels more closely resemble space ships than boats. Wall-to-wall electronics allow captains to “see” beneath the surface to find ever-scarcer fish.
Contact Us to learn more about how we work with small and mid-sized companies to create thriving markets and healthier oceans.
Future of Fish was born from a unique partnership between Ashoka, The David and Lucile Packard Foundation, and Central, a design strategy firm.