Stories

How adding data directly to packaging builds trust for an emerging storied seafood brand. After our Seattle co-design workshop, we caught in with participant Norah Eddy, co-founder of Salty Girl Seafood Company. Norah brought us up to speed on what's new for Salty Girl Seafood, and we chatted about the importance of traceability and storied…

When we left off, our teams had just finished presenting ideas, building prototypes, and acting out a version of the world in which their ideas come to life. But it still felt hypothetical. The re-convening—as designed by our for-profit partner Flip Labs is when we nail down real, actionable next steps. It’s here that we begin to…

Supply chains are messy. They’re made up of a whole jumble of people and places, each with their own sets of priorities, motivations, and needs. And they’re always changing. From the outside, it can be difficult to decipher what’s going on. In a supply chain like seafood, that murkiness means it’s often impossible to follow…

How do oysters reproduce? Answers to this and other salty questions of the sea. Last week in San Francisco seafood lovers from around the city gathered at Fine & Rare for the very first night of Seafood Stories, a dinner series focused on sharing local, sustainable seafood and learning how to be better stewards to…

What is Industry Lab? Why are context and the people in the room so important for the goals we aim to achieve? Well, we think “context”—the perfect, concise distillation of the challenge under discussion—is the foundation for lively and candid discussion. And if you invite the right, diverse group of people to show up, an event…