The Untapped Potential of Story to Sell Seafood
The Untapped Potential of Story to Sell Seafood In the quest to boost seafood sales, price has always been king. And for good reason: market studies have shown that for a majority of consumers, price is one of the primary considerations when it comes to buying seafood. Yet, consumers bring other values to the table when it comes to their purchasing decisions, especially around food. The rise of organic and of “locally sourced” products are but two examples. In an increasingly competitive marketplace, seafood…