Viewing: Storied Fish

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Judging fish and fisheries Buying seafood is easy. Sourcing seafood responsibly is not. Consumers and retailers alike must wade through growing lists of health and environmental considerations in their efforts to purchase a product that doesn’t harm the ocean: species, location, mercury content, catch method, farm type. Eco-labels were designed to simplify the process by doing the vetting for us. But judging fish isn’t easy, and these programs are fraught with design and execution flaws that severely limit the effectiveness of the whole movement.…

Why story matters to the ocean Eating fish these days is a game of bait and switch: what you think you’re buying isn’t what you get. Between a third and three-quarters of seafood is mislabeled in North America, meaning the fish isn’t the species described on the menu or wasn’t caught where it was supposedly landed. But the real victim of seafood fraud and mislabeling is not the consumer; it’s the ocean. If we can’t build a global market in which responsibly harvested fish…

Future of Fish developed this introduction video to help teach chefs and food-service professionals about the importance of Storied Fish.

The Untapped Potential of Story to Sell Seafood In the quest to boost seafood sales, price has always been king. And for good reason: market studies have shown that for a majority of consumers, price is one of the primary considerations when it comes to buying seafood. Yet, consumers bring other values to the table when it comes to their purchasing decisions, especially around food. The rise of organic and of “locally sourced” products are but two examples. In an increasingly competitive marketplace, seafood…