Fish and the Value of Story
Journalist Rob Walker and semiotics analyst Joshua Glenn undertook a fascinating experiment recently to see whether story changes the value of an object. They collected an assortment of 100 yard sale oddities, purchased for an average of $1.25 each, and then asked notable writers to invent fictional histories for the items. Even though the descriptions were clearly labeled as fiction, the storied objects collectively sold for nearly $8,000 on ebay. As human beings, we are wired for connection, and hence, we’re wired for story.…