Contigo Mi Pescador: promoting seafood in Peru
(Versión en Español más abajo) As part of Future or Fish’s response to COVID-19 in Peru, two things became clear: mobility restrictions were severely hindering logistics, and demand had dropped significantly. In a matter of weeks, COVID-19 had changed the way people access and consume seafood in Peru — a pattern experienced by seafood supply chains globally. After some rapid brainstorming, one immediate initiative Future of Fish identified was a campaign to address the demand issue in Peru (read more about FoF’s other initiatives in the…